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Marketing management

a relationship marketing perspective

ISBN: 9780333777503
Palgrave Macmillan • 2000
Kieli
englanti
Tuoteryhmät
-
Sidosasu
-
Sivumäärä
295
Aiheet
markkinointi, suhdemarkkinointi, marketing, relationship marketing, Business & Economics
Esittely

s:972:"Marketing Management: A Relationship Marketing Perspective is an introduction to the principles of marketing management with a relationship perspective integrated throughout. Through the book contributors explore five key areas: * The Role of Relationship Marketing in Business * The Customer Retention Audit * Creating Customer Value Through the Expanded Marketing Mix * Planning and Organising for Relationship Marketing * Relationship Marketing in Action With insightful graphics, mini case studies and numerous real-world examples, Marketing Management is an ideal text for MBA students, postgraduates and professionals seeking a topical introduction to leading edge management and marketing thinking. Final year undergraduates of business will also benefit from this well-written, highly accessible text. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -http://www.palgrave.com/business/cranfield/";

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