Valittu tuote
Knee Jonathan A. - Greenwald Bruce C. - Seave Ava : The Curse of the M...
12,00 €
Käytetty - hyvä (K3)
Nidottu, pehmeäkantinen
2011 / 2
Vantaan Antikvariaatti Oy
Haetaan tuotteita...
Tiedot
Kustantaja/julkaisija
Penguin
Sidosasu
Nidottu
ISBN
1591843901
9781591843900
Tuoteryhmät
Ei tiedossa
Kieli
englanti
Muut tekijät
Alkuperäinen nimi
-
Esittely
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.