Valittu tuote
Brand Strategy - Landor Associates Case Study
10,00 €
Käytetty - hyvä (K3)
Nidottu, kansipaperi
2004
OllinOnni Oy
Haetaan tuotteita...
Tiedot
Kustantaja/julkaisija
Palgrave Macmillan
Sidosasu
Nidottu
ISBN
1403992797
9781403992796
Tuoteryhmät
Ei tiedossa
Kieli
englanti
Alkuperäinen nimi
-
Esittely
s:373:"This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands";